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The marketing function not only communicates to the customer, but also communicates the needs of the customer to the company. In addition, it arranges and ...

Britannica online encyclopedia article on marketing: the sum of activities involved in directing the flow of goods and services from producers to consumers.

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They can also combine print with other media in the evolving discipline known as cross-channel marketing. But whatever strategy a company adopts, ...

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Andy Beal writes on search and internet marketing.

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